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OrangeSoda Online Marketing Blog

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found 162 result(s)
using category filter: Reputation Management

The Five Modes of Social Media, part 1: Branding & PR

Posted By: OrangeSoda

social media channels, uses for social media

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the first…

5 Reasons Case Studies are Crucial to your Marketing Campaign

Posted By: OrangeSoda

case studies, how to use case studies

Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI. Even though case studies are proven, time and time again, to…

How to Keep Your Day Fresh

Posted By: OrangeSoda

working tips

When I see the Twitter Fail Whale, I smile and comment to myself, “hey, Mr. Whale, sometimes I feel that way, too.”  In a world of 140 characters, checking in, updating your status, responding to emails, pivoting in pivot tables, attending meetings, and other obligations – how do I find time to keep my mind…

5 Things to Remember When Pricing

Posted By: OrangeSoda

pricing, small business, small business marketing

Price and sell the cow…not the components of the cow. People don’t like being nickel and dimed. They want to know their final cost. This story of revenge should be familiar to anyone who’s ever bought a car from a dealer. A farmer had been taken so many times by the local car dealer that…

Suggestions for Managing Your Company’s Online Reputation

Posted By: OrangeSoda

manage your reputation, reputation management

Since the information highway has no end in sight, it is more important than ever to take proactive steps to manage your company’s online reputation. The enormity of the web is a blessing and curse–it gives you the tools to monitor your reputation, but it also gives the same tools to anybody who wants to…