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OrangeSoda Online Marketing Blog

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5 Steps to Writing Content for Your Target Audience

Posted By: OrangeSoda

Blog, Content, Content Strategy, Online Marketing

Writing content is definitely not easy. For some people, it can bring back traumatizing memories of high school or college writing course of pulling out hair and staring at a blank page. Thankfully, while it can be difficult to generate content that resonates with your readers, there are a few steps you can follow to…

The 3 Online Marketing Essentials for Small Businesses

Posted By: OrangeSoda

Local Optimization, Online Marketing, Online Presence

I’m preparing for an interview to be on The Browser, a Salt Lake tech radio TV show, and they’ve asked what this crazy shift to mobile means for business owners. The shift to mobile means business owners have more marketing essentials to care about than ever before. To get started, here are what I’m calling…

What Small Businesses Should Look for in SEO Packages

Posted By: OrangeSoda

link building, search engine optimization, SEO Packages, small business, website optimization

Despite the industry maturing, SEO still varies greatly from provider to provider. Don’t be fooled by cheesy names like ultra-platinum SEO package. Here’s what you need to look for.

How Does Search Marketing Work?

Posted By: OrangeSoda

Search Engine Marketing, search marketing, sem, Seo

If you own a website for your business, you’ve probably looked into some type of Internet-marketing solutions to help you find customers. During your pursuit, you may have come across a gaggle of acronyms like SEM, SEO, PPC, which may pose not only the question, “What do those acronyms even mean,” but also, “How does…

The Biggest Internet-Marketing Mistakes Newbies Make

Posted By: OrangeSoda

reputation management, search engine optimization, Seo, SEO Tips, Website Promotion

Instead of hiring someone to handle your internet marketing, you’ve decided to set out on your own. That’s not a mistake, but it is ambitious. Here are a few Internet-marketing mistakes that new-comers make all the time.