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OrangeSoda Online Marketing Blog

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Online Marketing Lessons from Miley Cyrus

Posted By: OrangeSoda

branding, Marketing Campaign MTV, Miley Cyrus, Online Marketing, social media, Twitter, VMA

It’s no secret; Miley Cyrus has been making news like nobody’s business over the past few weeks. From offensive MTV VMA performances to broken engagements, she’s kept us on the edge of our seats. So what? Despite your personal feelings towards the former Disney star, she has executed one of the most successful marketing campaigns…

Typical Marketing Solutions for Small Businesses

Posted By: OrangeSoda

Marketing Solutions, Online Marketing, small business

Here’s the situation: you’re a small start-up business with a desire to get your company name on the map and start generating leads. There’s only one problem: you don’t quite have the marketing budget you wish you had, and you’re not sure how to get the ball rolling. Sound familiar? This situation is common for…

OrangeSoda Launches the SodaCannes Awards

Posted By: OrangeSoda

Advertising Agency, Contest, Facebook Contest, Media Agency, PR Agency, Refreshing Agency, SodaCannes Awards

The time has come! OrangeSoda has launched the inaugural SodaCannes Awards. SodaCannes gives you the power to recognize the best advertising, public relations, media relations, and social media agencies across the country. To get in on the action, all you have to do is “like” OrangeSoda on Facebook, and start voting.

What Search Volume Means for Your Online Marketing Strategy

Posted By: OrangeSoda

google, keyword rankings, keywords, search engine optimization, Search Query, Search Volume, Seo

Determining which keywords to target for your online marketing campaigns is (dare I say) one of the most important parts of your online marketing strategy and shouldn’t be passed off as a simple task or taken lightly. The reason keyword research is so important is because Google, and other big search engines, sort through your…

The Secret to Using QR Codes Effectively

Posted By: OrangeSoda

Offline Marketing, Online Marketing, QR Code, traditional advertising

It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine…