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OrangeSoda Online Marketing Blog

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using tag filter: website optimization

A Less Used but Effective Way to Optimize Images

Posted By: OrangeSoda

alt image tags, image optimization, website optimization

There are very few websites out there that don’t utilize images. For almost every client whose website I’ve worked on, they will have at least one image (i.e., a logo). Most individuals have read that by implementing the keyword within the image’s alt tag, your webpage’s “SEO-ness” value will increase, enhancing the likelihood for that…

Branding through PPC – Setting the record straight

Posted By: OrangeSoda

branding, paid search, pay per click advertising, website optimization

I’ve heard some silly things over the past year about pay per click advertising’s ability to boost a brand and it’s time to clarify some of this nonsense whilst propping up the truth about how to use PPC to build your brand.