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OrangeSoda Online Marketing Blog

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using tag filter: Pay Per Click

How to Measure the Success of a PPC Campaign

Posted By: OrangeSoda

Measure Success, Online Advertising, online traffic, paid search, Pay Per Click, target traffic

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure…

PPC 101: Pay Per Click for Newbies

Posted By: OrangeSoda

Online Marketing, paid search, Pay Per Click

So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign,…