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OrangeSoda Online Marketing Blog

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using tag filter: Google AdWords

Get a little more out of your PPC: 4 Simple Tests

Posted By: OrangeSoda

ad scheduling, bid management, Google AdWords, keywords, paid search, text ads

Are you new to PPC? Stuck in a rut with some very mature campaigns? If you’ve recently set up PPC campaigns, or even if you’ve been managing some campaigns for a while, here are some quick and easy tests you can run to try and squeeze some extra goodness out of your paid search campaigns

No Secret Sauce to PPC

Posted By: OrangeSoda

Google AdWords, paid search

Sometimes businesses or marketers dream of a “secret sauce” to doing SEO or PPC. Most of the time there is no “secret sauce.” There are tools and software, and they give an advantage, but usually it’s knowledge and work that really count. It’s not a cakewalk and it’s best learned when you’re passionate about what…