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OrangeSoda Online Marketing Blog

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5 Tips to Manage Your Online Reputation

Posted By: OrangeSoda

feedback, Online Marketing, Online PR, Online Reputation, online reviews

Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important….

Top 5 Online Marketing Questions Asked by Small Business Owners

Posted By: OrangeSoda

Budget, FAQ, Online Marketing, Online Marketing Questions, small business, Strategy, Tactics

If online marketing were a restaurant, it would definitely be a buffet. After all, there are all sorts of different strategies to choose from. There’s social media marketing, paid search marketing, content marketing, email marketing, search engine marketing … get my drift? To get the right online marketing mix for your business, there are a…

The Poor Man’s Guide to Creating an Editorial Calendar

Posted By: OrangeSoda

begginner's seo, Content Marketing, Editorial Calendar, Free Tools, Seo, Webmaster Tools

In case you haven’t been paying attention, effective SEO is all about having great, current content on your site. The easiest way to up your content marketing game is to get new content posted on the regular through your blog. All you have to do is come up with tons of blog post ideas and…

Top 5 SEO Plugins

Posted By: OrangeSoda

Content Marketing, Seo, SEO Plugins, Yoast

Is SEO dead? This seems to be a hot topic these days. Should SEO professionals hang up their Internet marketing towels and look for new jobs? The answer to that question is yes and no. It all depends on the adaptability of the SEO expert and their ability to keep their strategy current with Google’s…

3 Tips to Managing Online Feedback

Posted By: OrangeSoda

feedback, google, Local Online Marketing, negative reviews, online reviews, yelp

Public profiles are scary to business owners. Having a profile in networks like Yelp and Google+ Local (formerly Google Maps) can be a tough thing for business owners to handle. They want the exposure but are afraid of the ever-looming public review. I know a handful of small business owners who completely shy away from…