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OrangeSoda Online Marketing Blog

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To Business Expo, or Not to Business Expo

Posted By: OrangeSoda

Business Conference, Business Expo, Networking, referrals, sales

… That is the question. Ever since Shakespeare posed the profound question “to business expo, or not to business expo” (or something like that), business owners like you and me have been wondering if business expos are really worth the time, energy, and money. After all, you have to pay for a booth, give up…

How to Use Social Engagement to Drive Marketing

Posted By: OrangeSoda

facebook, Online Engagement, Online Marketing, Social Engagement, social media, Twitter

I recently had a casual conversation with my husband about social media marketing. He works at a social media company, and I work at an online marketing company, so we get to discuss the ins and outs of marketing quite often. During our conversation, he made a comment about how most businesses just don’t get…

5 Reasons You Should Tell Your Brand’s Story

Posted By: OrangeSoda

Brand, branding, Online Marketing, Storytelling

If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters. At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time…

Best Firefox Plugin for SEO

Posted By: OrangeSoda

Firefox, Moz.com, Plugins, search engine optimization, Seo, SEO toolbar

Some people like sugar cookies best, some like chocolate chip cookies, and really weird people like oatmeal raisin cookies best (seriously, what a great way to ruin a cookie, right?). Anyway, the point is that people have different preferences, and that extends to what type of Internet browser people like to use. There are Safari-users,…

How Internet Marketing Works

Posted By: OrangeSoda

Content Marketing, Internet Marketing, Seach Engine Marketing, search engine optimization, sem, Seo, Social Media Marketing

Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social…