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OrangeSoda Online Marketing Blog

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Sometimes Market Research Lies

Posted By: OrangeSoda

Nissan is working on developing a new material for their cars. Studies show that consumers find the touch of this material to be one of the most enjoyable experiences. To make the material, Nissan is going to have to do careful work to get temperature, smoothness, and moisture into the perfect balance. What is this…

The Importance of Small Businesses

Posted By: OrangeSoda

Remember, Small Business Saturday is coming up (Nov. 24), and supporting local businesses means supporting growth in your own community. This infographic helps outline some of the impact of small businesses. Join us in a dash for holiday shopping this Saturday as we hit up local businesses for gifts and services.  

Support Small Business Saturday: Nov. 24

Posted By: OrangeSoda

At OrangeSoda, we believe in small businesses. Heck, we believe in small businesses so much that we’ve built a significant portion of our business model around them. We have products and services tailored to the needs of small businesses, we partner with various organizations to help small businesses navigate the world of online marketing, and…

Staying In-tune with Customers

Posted By: OrangeSoda

What is the coolest assignment you’ve been given by your boss? I was given an assignment to watch an episode of Undercover Boss. I was stoked. It was a welcome break from spreadsheets, capital improvement proposals, approving invoices, etc. I thought that my boss was crazy for having me take time out of my day to watch…

5 Holiday Tips for Small Businesses

Posted By: OrangeSoda

Recently I was interviewed by 16 radio stations from across the country, asking for my advice to small businesses for the holiday season. I had a blast talking to different interviewers and sharing some insights, and I thought I would give a short summary of my advice here. The holiday season is stressful for customers…