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OrangeSoda Online Marketing Blog

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Social Media Trends for 2014

Posted By: OrangeSoda

The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to…

OrangeSoda in the News: Talking about Mobile-Optimized Websites

Posted By: OrangeSoda

Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news. A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re…

Why You Should Schedule Your Paid Search Ads

Posted By: OrangeSoda

ad scheduling, Internet Marketing, Online Marketing, paid search, Pay Per Click

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to…

Why Online Reputation Management Matters

Posted By: OrangeSoda

Blog Content, Online Marketing, Online PR, pr, Public Relations, reputation management, social media

You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars….

Is Your Website Mobile Ready?

Posted By: OrangeSoda

Internet Marketing, Mobile Device, Mobile Optimization, Mobile Website, Online Marketing

The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to…