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orangesoda inc.

16505 W. 113th Street,

Lenexa, KS 66215

Contact Us: 1-866-817-0311
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PPC and SEO Increases Leads Over 3,000% for Online Retailer

Posted By: OrangeSoda

MarketingSherpa, paid search, Seo

MarketingSherpa did a case study on a business that sees online leads pour in – after they started PPC and SEO to market their web site. I half expected to see our name on the article since what they talked about is OrangeSoda‘s specialty! Note: MarketingSherpa articles are free for a limited time and then…

OrangeSoda at Wasatch Online Marketing Association

Posted By: OrangeSoda

OrangeSoda

Seats are filling up quickly to hear OrangeSoda’s Chris Finken speak at WOMA – the Wasatch Online Marketing Association which is based in Salt Lake City, Utah. If you’re nearby, you can join us this Friday, September 12th from 12-2pm at Westminster College, in Salt Lake City, Utah. We’ll be in the Foster Building, Room:…

What NOT to do on your PPC Campaign

Posted By: OrangeSoda

paid search

Here are Harrison’s tips on what NOT to do on an PPC campaign – a follow-up post to his tips on how to optimize a PPC campaign. Don’t content and search ads in the same campaigns. On search CTR (click through rate) is important, but not on content. On the content network you’re interrupting people,…

No Secret Sauce to PPC

Posted By: OrangeSoda

Google AdWords, paid search

Sometimes businesses or marketers dream of a “secret sauce” to doing SEO or PPC. Most of the time there is no “secret sauce.” There are tools and software, and they give an advantage, but usually it’s knowledge and work that really count. It’s not a cakewalk and it’s best learned when you’re passionate about what…

Online Reputation Mangement – Build Links to Good Content

Posted By: OrangeSoda

Sometimes getting a good online reputation is more important than getting a stellar rank. In other words, rather than rankings, you focus on getting search results about your company to be full of good news. Plus you want to bury negative or inflammatory search results. This takes a different approach than we’re used to. Here’s…