Small Business Center

OrangeSoda on SEOMoz

January 13th, 2009 by Admin

A post OrangeSoda wrote about avoiding hiring a rogue SEO company was recently featured in a post on SEOMoz: Just Say No to Bad SEO. It has information that is helpful to anyone looking for an SEO company to help their site get indexed well and found on search engines.

It’s tempting to look for quick fixes, and SEO can be seen as one way to get results. In this economy, there are more businesses struggling. SEO does deliver, but it can also backfire. If done wrong, it can actually hurt your business.  So it’s imperative to find a company that focuses on building a strong foundation. Depending on your site, that can take time (and money).

“SEO isn’t as simple as placing a Yellow Pages ad…Good SEO isn’t cheap either, although it is very cost-effective over time.“

Most businesses don’t have a basic understanding of SEO. Any time someone complains about results and have only been a client for a few months, I’m suspicious. SEO is not quick. Search engines may not have even updated in the time you signed up and quit.

Which brings me to the SEO process. Initially we do an analysis on a site to identify the issues. Then, if a site has a lot of issues that prevent it from being represented well in search engines, the majority of your budget will go to address those issues. That means your budget will go to establishing a foundation rather than on building rankings or traffic. A tough pill to swallow, but necessary.

Title tags, links, and other on-site changes are next. Once problems with programming or the actual site are worked on, the focus turns to building links. Your site will be listed in directories, on article sites, and  sometimes optimized press releases. We also do social media optimization. An SEO-optimized blog is a good option for clients who are committed to regularly updating them.

SEO is a process. It’s slower with a lower spend. If your site has a lot of SEO issues to correct, or for one  competing in a competitive niche it will take longer to see results. As the article points out, you can expect a report of work done and know what the goals are for your site. This article is a good start in building an understanding what’s involved in SEO and finding a trustworthy company.

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