Small Business Center

Lee Gientke, Danny Sullivan, Bruce Clay and other Experts at DomainFest

January 27th, 2009 by Admin

Tomorrow some of the most respected search engine strategists will be speaking at DomainFest. Lee Gientke, OrangeSoda’s director of Partner Development will be speaking on a forum about extending domain names you have that you want to sell. Many sites are simply links or ads but using SEO you can build a lot more value on your domains.

Here’s another post about making your domain name search engine friendly.

DomainFest is on Wed. January 28, 2009 in Hollywood, California. This press release has more details.

Also joining Lee:

• Danny Sullivan of Search Engine Land
• Mike Zapolin co-founder of Music.com
• Michael Zacharski VP of Publisher Acquisitions at CPX Interactive
• Jamie MacMillian who...

Could Leaving a Negative Review Online Get you in Hot Water?

January 16th, 2009 by Admin

From what I’ve seen a major search engine starting with the letter G seems to favor negative reviews. Perhaps because they want to keep things authentic. And that means that even the best companies screw up and who knows what people will say about you online.

I’ve recommended that small businesses have a profile and watch feedback from customers on Yelp (read my tips on using Yelp).

There was a blog post about Yelp and a pending lawsuit against someone who left a negative review. Did you know that if you call a business dishonest they could sue you? That’s what happened when someone left this feedback for a local chiropractor on Yelp.

Here’s what he wrote:

“I don’t think good business...

OrangeSoda on SEOMoz

January 13th, 2009 by Admin

A post OrangeSoda wrote about avoiding hiring a rogue SEO company was recently featured in a post on SEOMoz: Just Say No to Bad SEO. It has information that is helpful to anyone looking for an SEO company to help their site get indexed well and found on search engines.

It’s tempting to look for quick fixes, and SEO can be seen as one way to get results. In this economy, there are more businesses struggling. SEO does deliver, but it can also backfire. If done wrong, it can actually hurt your business.  So it’s imperative to find a company that focuses on building a strong foundation. Depending on your site, that can take time (and money).

“SEO isn’t as simple as placing a Yellow Pages...