Small Business Center

OrangeSoda Boosts RE/MAX New Jersey Real Estate SEO

November 26th, 2008 by Admin

It’s not everyday your client sends out a press release praising your work. So I thought I’d share: RE/MAX of New Jersey Tops Search Results for NJ Real Estate.

Thank you RE/MAX of New Jersey and everyone we work with at OrangeSoda. Hope everyone is full of gratitude along with all of the turkey tomorrow!

#1 Way People Find Local Businesses? Search Engines!

November 24th, 2008 by Admin

Forget all of the marketing advice you’ve heard about how you have to be on social networks! While they are important ways to build relationships online, you must not forget the basics!

The number one complaint I hear from small business owners is that they feel overwhelmed by social media. They are trying to learn Twitter, Facebook, and other sites. They want to know if they should be on all or just one of these sites.

However, most of the local businesses web sites I’ve seen tell another story. I look at their title tags, the information and keywords on their site, the number of links they have, their anchor text. It’s clear that they need to focus on the basics.

Social media can be...

How to Avoid a Rogue SEO Company

November 20th, 2008 by Admin

The BIG G search engine has some advice for people who want to hire an SEO company. They won’t recommend specific companies, but tell you what to watch out for.
There are a few warning signs of a disreputable SEO company:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn’t distinguish between actual search results and ads that appear on search results pages
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from “fake” search engines, spyware, or scumware
• has had domains removed from Google’s index or is not...

Create a Google Profile for your Small Business

November 11th, 2008 by Admin

What is a Google profile? Check out mine. Google profiles are simple webpages where you can put general information about yourself.

But there’s more. You can also include links, and that is where the SEO power is! Below the main area is a place to put as many links as you want. Your Delicious page, your Facebook profile, your blog, your LinkedIn profile, your Twitter feed….and on and on.

Profiles are public and include your actual name and/or a nickname. You can set it so your real name is displayed just to your contacts. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction.

As far as...

How Your SEO Campaign is like Trying to Lose Weight

November 4th, 2008 by Admin

What to Expect from SEO Campaigns
Guest post by Luis Bonilla

Understanding what to expect from a solid SEO campaign can be a bit perplexing at first, especially if you use the Internet solely to check your email or find out the weather. But, no need to fret as you can grasp the basics of successful SEO by applying an extended metaphor: SEO is like personal fitness.

No, I don’t mean that you’ll have to sweat for two hours each day or needlessly grunt as you curl dumbbells. What I’m saying is that SEO, like getting your body into shape, is a process.

SEO – Not an Overnight Fix
Just like losing a few pounds, SEO is not an overnight fix. You will have to cultivate a desire, devise a plan,...