Small Business Center

PPC and SEO Increases Leads Over 3,000% for Online Retailer

September 11th, 2008 by Admin

MarketingSherpa did a case study on a business that sees online leads pour in - after they started PPC and SEO to market their web site. I half expected to see our name on the article since what they talked about is OrangeSoda’s specialty! Note: MarketingSherpa articles are free for a limited time and then you need a subscription to access them.

The case study is about a company called Basement Systems who went from using one channel - the Yellow Pages - to marketing their web site.  It’s been wildly successful - the number of leads skyrocketed 3,477% from the year before. Granted they weren’t doing much the year before - but think of the potential leads they missed out on.

At first...