Small Business Center

Online Reputation Mangement - Build Links to Good Content

August 26th, 2008 by Admin

Sometimes getting a good online reputation is more important than getting a stellar rank. In other words, rather than rankings, you focus on getting search results about your company to be full of good news. Plus you want to bury negative or inflammatory search results. This takes a different approach than we’re used to.

Here’s an example: Let’s say someone was mad at you or your business and they wrote a negative blog post about it. So now whenever anyone types in your name or your business name, their post is one of the first results that come up.

Perhaps it was a disgruntled employee. Whatever it is, it’s the kind of information that you’d rather not be there because people read the...

Web Analytics: Follow the Trend

August 22nd, 2008 by Admin

Like SEO, web analytics is not as clearcut as many would like. Unfortunately, there is no standard that all web analytic companies follow. And here’s the even worse news: without a “standard” there can never be reconciliation of web analytic data.

Why not?

Because every program defines a visitor, a bounce, and a click, differently. So when it comes to web analytics this holds true: “The trend is king when analyzing web analytics data.”

There are general guidelines that may help make sure you’re comparing data from two different site tracking information. Here are some important questions to ask.

1. Are both analytics tracking codes implemented correctly on every page of the sites?
2. Are...

OrangeSoda on Top Rank Blog by Lee Odden

August 12th, 2008 by Admin

OrangeSoda got an honorable mention on Lee Odden’s SEO blogs of the week . Odden has a great reputation and is well-respected and recognized in the SEO community. We appreciate (almost) making the list - and will try to blog more regularly!