Small Business Center

SEO Firms vs. SEO Consultants

July 28th, 2008 by Admin

Top Rank Blog recently had a post about hiring an SEO firm vs. hiring a consultant. Lee Odden makes the point that when you hire an SEO firm you get a much broader range of skills than you can get from one person.

He says:

“my own experience is that when an online marketing client that involves a SEO component is brought on, it’s through the coordinated efforts of multiple people, disciplines and expertise that result in a successful program.”

I agree with Lee, especially for larger clients. At OrangeSoda we assign account managers who handle communication with the client. There is also someone who plans and implements the work. Then there are specialists that handle different parts...

Getting the Most out of SEO

July 17th, 2008 by Admin

This post was written by Dan who is on our search engine optimization SEO team.

For every 10 people writing about SEO one person might actually be doing it. Here’s some practical advice on working with your SEO to get the most out of your SEO campaign.

Set expectations upfront

Do you expect most of the work to be onsite or do you want SEOs to leave your site alone and focus on link building? That’s the kind of stuff that’s important to know up front. Normally it should be a combination of the two which leads me to my next point.

Be sure there is a clear channel for onsite changes

Here’s how it works, we send you over an onsite change and the client makes the changes. Normally we have...

ICANN Recommends Expanded Domain Name Extensions

July 2nd, 2008 by Admin

You know how hard it is to find a decent domain name these days? Doesn’t it make you mad when someone is squatting on your favorite .com? It was six years in the making but now all chaos is soon to break out on the Internet. As soon as next year a flood of new domain extensions could be available. You’ll be able to customize the exertion on your domain name. So now instead of just .com, .org, .edu there are almost endless possibilities. Here at OrangeSoda we should buy .fizz and .orangesoda.

Internet regulator ICANN passed a recommendation to consider new extensions by a unanimous vote. If the recommendation passed, it would greatly expand the number of top level domain names. I...

Google Starts Indexing Flash Web Sites

July 1st, 2008 by Admin

As an SEO I often cringe when clients use extensive Flash on their web sites. Many times whoever is in charge of the web site (VP level or higher often) believe using Flash will make them seem more cutting edge and savvy. However, Flash can often hamper your efforts for be found online, and if your web site is found, chances are greater that people will quickly click off your site within seconds.

I worked at a web design shop in the 90s and most of our sites were built entirely in Flash and they were slick then. There are still pros and cons to using Flash. Today Google clarified how they index Flash pages.

Benefits of Using Flash on Your Web Site

• Flash can convert better because it...