Small Business Center

Search Engine Marketing Industry Stronger than Expected

March 18th, 2008 by Admin

The Search Engine Marketing Professional Organization or SEMPO says the search marketing industry has healthy growth, despite any worries about a recession in the US.

Their 2007 State of the Market survey talks about how “print magazine advertising, website development and other marketing functions…” are growing “as marketers essentially shift the portions of their spending pie, following consumers as they increasingly rely on search engines to conduct pre-purchase research.”

The data is based on questions answered by 867 search engine advertisers and SEM agencies.

Here are key findings about the state of the search engine marketing industry:

• The North American SEM industry grew from...

Kelsey Group on the Local Search Engine Marketing Industry

March 18th, 2008 by Admin

The Kelsey Group recently blogged about the local business search marketing industry. As I’ll blog about in the next post, the local internet marketing market is growing even faster than expected. More local businesses are going online, shifting their marketing budgets, especially to paid search.

Here is some good news from search engine marketing companies that focus on small businesses:

• ReachLocal has a $305 million valuation based on a $55 million round of financing
• Privately funded OrangeSoda local internet marketing company signed on a new partner: “At the same time, Orem, Utah-based Orange Soda got on the map with Freedom Communications, the publisher of The Orange Country...