Small Business Center

The Power of Online Marketing

February 26th, 2008 by Admin

“That is why search is powerful. You do not hunt for your customers, they hunt for you. You pick the keywords and the customer picks you. You not only “sell what your customers want,” but you also sell it “while they are actively looking for it.”
- Aaron Wall, SEOBook.com

I’m reading the Aaron Wall’s SEOBook and he’s talking about a marketer who is selling baseball cards the old-fashioned way. The guy spammed people. He interrupted them and tried to get them to buy from him.

Rather than annoy or talk people into buying from you, how about you just find out what your customers are looking for and position yourself so they’ll find you? Using a combination of paid search (advertising) and...

Why Competitors Rank Higher than You in Search Engines

February 25th, 2008 by Admin

Here are some web site marketing strategies from Search Engine Watch. Lots of clients want to be on the first page of search results for the key terms relating to their business. They want it fast. This article talks about things to consider.

First the honesty. We can’t read the algorithm’s mind. No matter how good you are there is a lot of unknown or things beyond your control. The good news is the payoff is big and if you implement sound search engine optimization, you’ll see an impact over time. Normally over several months, depending on the competition.

Clients and readers often ask why a site that’s younger, smaller, or just plain “uglier” outranks them. There really isn’t a...