Small Business Center

What is Link Building?

July 7th, 2009 by Luis Bonilla

People that are relatively new to search engine optimization (SEO) often wonder what link building entails and why it matters for their website. Although there are many ways to accomplish link building, just knowing the basics will help you understand the importance of receiving and how to obtain links back to your website.

Consider a link as a vote towards your website for being relevant or popular on the Internet within a...

What is Google Local?

June 22nd, 2009 by Eamon Arnett

Google Local like the name suggests is all about local searches. The question is, is it going to be a new sophisticated Yellow pages and business directory combo? Some believe that may be quite a possibility given some of this programs noteworthy features. It is a user-friendly product which makes it very convenient for searchers and extremely useful for local merchants. It also goes hand in hand with today’s important earth-friendly movement of finding and...

5 Ways to Kill Your Online Mojo

June 10th, 2009 by Bryan Phelps

In our world here at OrangeSoda, there is nothing better than a well performing Internet marketing campaign.  There is also nothing more frustrating than to see a little mistake mess it all up.  Here are a few unfortunate, but common, ways you can accidently kill the momentum of a great campaign. 

1.  Making Big Changes to Your Website

It’s not necessarily a bad idea to redesign your website even if you have a solid online marketing campaign running.  A new site design can increase conversions, improve bounce rate and keep your website from becoming outdated among other things.  However, if you start changing your content, internal linking and URL structure, you’ll want to have a game...