Small Business Center

Onsite SEO: A Solid Foundation

August 27th, 2009 by Samuel McRoberts

If your business has any sort of web presence, chances are you’ve heard of SEO. The odds are also good that you’ve been told that SEO is complicated, expensive, and takes a long time (which may or may not be true in your case). What you might not have heard is that SEO is THE most effective form of online marketing.

You read that right. Though it can take some time, SEO is the most effective form of online marketing. It has better...

What is Google Local?

June 22nd, 2009 by Eamon Arnett

Google Local like the name suggests is all about local searches. The question is, is it going to be a new sophisticated Yellow pages and business directory combo? Some believe that may be quite a possibility given some of this programs noteworthy features. It is a user-friendly product which makes it very convenient for searchers and extremely useful for local merchants. It also goes hand in hand with today’s important earth-friendly movement of finding and...

5 Ways to Kill Your Online Mojo

June 10th, 2009 by Bryan Phelps

In our world here at OrangeSoda, there is nothing better than a well performing Internet marketing campaign.  There is also nothing more frustrating than to see a little mistake mess it all up.  Here are a few unfortunate, but common, ways you can accidently kill the momentum of a great campaign. 

1.  Making Big Changes to Your Website

It’s not necessarily a bad idea to redesign your website even if you have a solid online marketing campaign running.  A new site design can increase conversions, improve bounce rate and keep your website from becoming outdated among other things.  However, if you start changing your content, internal linking and URL structure, you’ll want to have a game...