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Search Engine Optimization Blog
Search Engine Optimization Blog.
Onsite SEO: A Solid Foundation
August 27th, 2009 by
If your business has any sort of web presence, chances are you’ve heard of SEO. The odds are also good that you’ve been told that SEO is complicated, expensive, and takes a long time (which may or may not be true in your case). What you might not have heard is that SEO is THE most effective form of online marketing.
You read that right. Though it can take some time, SEO is the most effective form of online marketing. It has better...
What is Link Building?
July 7th, 2009 by
People that are relatively new to search engine optimization (SEO) often wonder what link building entails and why it matters for their website. Although there are many ways to accomplish link building, just knowing the basics will help you understand the importance of receiving and how to obtain links back to your website.
Consider a link as a vote towards your website for being relevant or popular on the Internet within a...
What is Google Local?
June 22nd, 2009 by
Google Local like the name suggests is all about local searches. The question is, is it going to be a new sophisticated Yellow pages and business directory combo? Some believe that may be quite a possibility given some of this programs noteworthy features. It is a user-friendly product which makes it very convenient for searchers and extremely useful for local merchants. It also goes hand in hand with today’s important earth-friendly movement of finding and...
5 Ways to Kill Your Online Mojo
June 10th, 2009 by
In our world here at OrangeSoda, there is nothing better than a well performing Internet marketing campaign. There is also nothing more frustrating than to see a little mistake mess it all up. Here are a few unfortunate, but common, ways you can accidently kill the momentum of a great campaign.
1. Making Big Changes to Your Website
It’s not necessarily a bad idea to redesign your website even if you have a solid online marketing campaign running. A new site design can increase conversions, improve bounce rate and keep your website from becoming outdated among other things. However, if you start changing your content, internal linking and URL structure, you’ll want to have a game...
OrangeSoda Review and A Few New Tools
February 3rd, 2009 by
I found this review about OrangeSoda today using a new tool to help you see how your local business is doing online. It’s called Get Listed. It’s quite small and targeted, basically showing your profiles are on the top 3 search engines, but it’s a start. It’s how I found this OrangeSoda review (last paragraphs) and the one below.
Here’s the review:
More calls, more business and larger orders.
I worked a few local groups to try and show up in the search engines then I got a call from OrangeSoda and decided to I needed expert help. The price was very reasonable (I don’t have a lot of money to spend but did have very high expectations for anything I was going to spend) and it’s only...
SEO.COM Featured on Speaking on Business
February 3rd, 2009 by
I was in the car last night and heard this feature about SEO.com on the radio show “Speaking on Business” by Fred Ball. I love how Fred takes complex ideas and simplifies them. He did a feature on a tech business named Cymphonix and did a great job at explaining what they do, how they got started, and the value they bring to their customers.
Since SEO.com also provides SEO services like OrangeSoda internet marketing, I thought this piece would be helpful. I can use it to explain to my parents what I do for a living. It can be useful for local businesses who want to understand what an SEO company can do for them.
Look for SEO.com under February 2009 shows and click on the audio symbol...
OrangeSoda Review and A Few New Tools
February 3rd, 2009 by
I found this review about OrangeSoda today using a new tool to help you see how your local business is doing online. It’s called Get Listed. It’s quite small and targeted, basically showing your profiles are on the top 3 search engines, but it’s a start. It’s how I found this OrangeSoda review (last paragraphs) and the one below.
Here’s the review:
More calls, more business and larger orders.
I worked a few local groups to try and show up in the search engines then I got a call from OrangeSoda and decided to I needed expert help. The price was very reasonable (I don’t have a lot of money to spend but did have very high expectations for anything I was going to spend) and it’s only...
Lee Gientke, Danny Sullivan, Bruce Clay and other Experts at DomainFest
January 27th, 2009 by
Tomorrow some of the most respected search engine strategists will be speaking at DomainFest. Lee Gientke, OrangeSoda’s director of Partner Development will be speaking on a forum about extending domain names you have that you want to sell. Many sites are simply links or ads but using SEO you can build a lot more value on your domains.
Here’s another post about making your domain name search engine friendly.
DomainFest is on Wed. January 28, 2009 in Hollywood, California. This press release has more details.
Also joining Lee:
- Danny Sullivan of Search Engine Land
- Mike Zapolin co-founder of Music.com
- Michael Zacharski VP of Publisher Acquisitions at CPX Interactive
- Jamie MacMillian who...
Could Leaving a Negative Review Online Get you in Hot Water?
January 16th, 2009 by
From what I’ve seen a major search engine starting with the letter G seems to favor negative reviews. Perhaps because they want to keep things authentic. And that means that even the best companies screw up and who knows what people will say about you online.
I’ve recommended that small businesses have a profile and watch feedback from customers on Yelp (read my tips on using Yelp).
There was a blog post about Yelp and a pending lawsuit against someone who left a negative review. Did you know that if you call a business dishonest they could sue you? That’s what happened when someone left this feedback for a local chiropractor on Yelp.
Here’s what he wrote:
“I don’t think good business...
OrangeSoda on SEOMoz
January 13th, 2009 by
A post OrangeSoda wrote about avoiding hiring a rogue SEO company was recently featured in a post on SEOMoz: Just Say No to Bad SEO. It has information that is helpful to anyone looking for an SEO company to help their site get indexed well and found on search engines.
It’s tempting to look for quick fixes, and SEO can be seen as one way to get results. In this economy, there are more businesses struggling. SEO does deliver, but it can also backfire. If done wrong, it can actually hurt your business. So it’s imperative to find a company that focuses on building a strong foundation. Depending on your site, that can take time (and money).
“SEO isn’t as simple as placing a Yellow Pages...
OrangeSoda isn’t Soda Pop It’s SEO - What We Do
December 24th, 2008 by
OrangeSoda: You have to ask them what they do
Internet searches » The Utah company helps local businesses increase their online clout.
The Salt Lake Tribune just made our life easier. Anyone who works at OrangeSoda is used to people being confused about what we do. However, our unique name distinguishes us from the SEO companies that no one can keep straight.
There is:
ArteWorks SEO
Slingshot SEO, Inc.
WEBOSIS SEO Consulting
SEOMoz
SEO.com
SEOconsultants.com
SEOpros.org
Topseos.com
and more!
Here’s what one of our clients say we do (increase their online sales!):
Beautifully Modest owner Dave Young won’t reveal how much a month he’s spending with OrangeSoda for competitive reasons....
OrangeSoda Boosts RE/MAX New Jersey Real Estate SEO
November 26th, 2008 by
It’s not everyday your client sends out a press release praising your work. So I thought I’d share: RE/MAX of New Jersey Tops Search Results for NJ Real Estate.
Thank you RE/MAX of New Jersey and everyone we work with at OrangeSoda. Hope everyone is full of gratitude along with all of the turkey tomorrow!
#1 Way People Find Local Businesses? Search Engines!
November 24th, 2008 by
Forget all of the marketing advice you’ve heard about how you have to be on social networks! While they are important ways to build relationships online, you must not forget the basics!
The number one complaint I hear from small business owners is that they feel overwhelmed by social media. They are trying to learn Twitter, Facebook, and other sites. They want to know if they should be on all or just one of these sites.
However, most of the local businesses web sites I’ve seen tell another story. I look at their title tags, the information and keywords on their site, the number of links they have, their anchor text. It’s clear that they need to focus on the basics.
Social media can be...
How to Avoid a Rogue SEO Company
November 20th, 2008 by
The BIG G search engine has some advice for people who want to hire an SEO company. They won’t recommend specific companies, but tell you what to watch out for.
There are a few warning signs of a disreputable SEO company:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn’t distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from “fake” search engines, spyware, or scumware
- has had domains removed from Google’s index or is not...
Create a Google Profile for your Small Business
November 11th, 2008 by
What is a Google profile? Check out mine. Google profiles are simple webpages where you can put general information about yourself.
But there’s more. You can also include links, and that is where the SEO power is! Below the main area is a place to put as many links as you want. Your Delicious page, your Facebook profile, your blog, your LinkedIn profile, your Twitter feed….and on and on.
Profiles are public and include your actual name and/or a nickname. You can set it so your real name is displayed just to your contacts. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction.
As far as...
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