What is SEO?
SEO (Search Engine Optimization) is, as the name implies, the optimization of a
website for the search engines. This involves making a website search engine “friendly”,
using proper linking techniques to aid the spiders in determining your site’s relevance
and optimizing offsite strategy for affecting natural placement.
Search engines use what are known as “spiders” which “crawl” the web collecting
information about each website it visits. Making a website search engine friendly
really means making it friendly for the spiders that crawl your site. This requires
an in-depth understanding of how spiders work, allowing you to code your webpage
in such a way that spiders don’t get confused about what your webpage is about.
At OrangeSoda, our SEO experts are experienced, passionate “gurus”. They regularly
attend search engine shows nationwide, subscribe to industry publications, and cultivate
relationships with search engine “insiders” to maintain the solid and current understanding
of search engines and optimization techniques necessary in an ever changing industry.
Let Our Expertise Work For
You