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National PPC

Pay-per-click advertising (PPC) is the fastest way to bring ready-to-buy customers to your website. With PPC you can see a dramatic increase in your website traffic in as little as one week. Similar to placing a magazine ad, PPC places your ad at high on the results pages of all the major search engines. But unlike magazine ads, you pay only when a searcher clicks on your ad and comes to your website. It’s a pay-for-performance model, one that has the potential to bring you lots of paying customers for a fraction of what it costs to place ads in traditional media like radio or television.

Here’s how it works:

  1. 1OrangeSoda creates a list of keywords that represent the many possible search terms potential customers might use in their searches. The keyword list we develop is based on the products or services you sell.
  2. 2We write targeted text ads using those keywords and then upload our keyword lists to the major search engines.
  3. 3Your text ads appear in the sponsored links sections whenever someone conducts a search using those keywords.
  4. 4Searchers click on your ads and are directed to the most relevant page of your website, where you can then convert them into a paying customer.

Presto! Just like that OrangeSoda transforms your website into a more powerful sales tool. What makes PPC so effective is that it can match your website with searchers who are actively searching for what you sell. Since these users are already searching for keywords related directly to your business, you know they are interested in your product or service and are more likely to click on your ad and visit your website.

PPC has the best tracking capability of any form of marketing today. With OrangeSoda’s integrated reporting system, you can see information for all the major search engine PPC programs, track where your visitors are coming from, what they do once they get to your site, and which visits convert into actual sales. You can then use that information to adjust your PPC campaign and make it even more efficient. PPC gives you more control and measurable results than any other form of advertising.

As mentioned earlier, PPC is a simple concept, but that doesn’t mean it’s easy to execute. Running a successful campaign requires daily optimization and attention—spending lots of time and effort on keyword selection, ad placement and scheduling, bid management, and other important optimization activities.

That’s why you need OrangeSoda. Our team of PPC experts has the experience, technology, and knowledge necessary to carry out a successful PPC campaign for you. No matter your budget size or what you sell, we’ll take the guesswork out of PPC and help your find paying customers.