Small Business Center

OrangeSoda at Wasatch Online Marketing Association

September 9th, 2008 by Admin

Seats are filling up quickly to hear OrangeSoda’s Chris Finken speak at WOMA - the Wasatch Online Marketing Association which is based in Salt Lake City, Utah.

If you’re nearby, you can join us this Friday, September 12^th from 12-2pm at Westminster College, in Salt Lake City, Utah. We’ll be in the Foster Building, Room: 101.

Chris Finken will speak about: Pay-Per-Click Search Best Practices

Specifically he’ll talk sharing knowledge across multiple search engines and platforms. So what can be learned from Yahoo to help with Google and visa versa.

Lunch is included. If you want to go, hurry and RSVP by Wednesday, Sept. 10th. To RSVP Email 

What NOT to do on your PPC Campaign

September 4th, 2008 by Admin

Here are Harrison’s tips on what NOT to do on an PPC campaign - a follow-up post to his tips on how to optimize a PPC campaign.

• Don’t content and search ads in the same campaigns. On search CTR (click through rate) is important, but not on content. On the content network you’re interrupting people, on search ads people are actively looking. The ads must be written differently depending on who you’re targeting.
• Don’t set up campaigns with only one ad group, a ton of unrelated terms, and one generic ad.
• Don’t use Dynamic Keyword Insertion with too much abandon. Be sure your ads still make sense. He also says: “You can dynamically insert the ad, search/content, and a couple other...

No Secret Sauce to PPC

September 2nd, 2008 by Admin

Sometimes businesses or marketers dream of a “secret sauce” to doing SEO or PPC. Most of the time there is no “secret sauce.” There are tools and software, and they give an advantage, but usually it’s knowledge and work that really count. It’s not a cakewalk and it’s best learned when you’re passionate about what you do - (hat’s where we at OrangeSoda comes in).

Shoemoney posted a great article about optimizing your PPC campaigns by 16 year old super affilite Harrison Gevitrtz. He’s an affiliate marketer - so he makes money selling other people’s things for a commission. It also means no results, no paycheck. So I generally trust affiliates.

I call Harrison an affiliate baby - one of...