Small Business Center

Getting the Most from Paid Search

May 20th, 2008 by Admin

I interviewed one of our PPC account managers, Ryan, about what makes a paid search campaign successful. Here are his answers.

What are the most common misconceptions new PPC clients have?

If a business has never done PPC before, than they may have ROI expectations that are not line for their competitive landscape. It’s important to work with a new client to set realistic goals and timelines for a PPC new campaign.

How long do you need to run a PPC campaign to optimize it effectively?

To optimize a campaign, you need enough conversion data to see trends. Usually, the size of a monthly budget will determine how fast we can gather enough data for optimization purposes. A $20,000...