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Pay Per Click Blog
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Two Heads Are Better Than One: Microsoft and YAHOO’s New Search Deal To Combat Google
July 29th, 2009 by
For many marketers arriving to work this morning it came as a shock that Microsoft had joined together with Yahoo in an effort to collaboratively move to take more of the market share from Google. Last year Microsoft bid just under 50 billion dollars to buy Yahoo. The offer was immediately withdrawn and we saw Microsoft reconstruct their search engine in an aggressive attempt to be a realistic Google competitor both in algorithm...
Keyword Grouping - Make Or Break Your PPC Campaigns
July 10th, 2009 by
Last time we talked about keyword research and expanding your potential list of relevant keywords to include in your PPC campaigns.
Today, it’s time for you to segment that big keyword list into smart ad groups designed to present relevant marketing messages to prospective customers, enticing them to visit your website and make a purchase. Keyword grouping is a make-or-break step in PPC, so think it through!
Group Keywords By Theme
The fundamental and generally successful method for grouping keywords into ad groups is by theme or category. The more specifically themed your ad groups are, the more focused your text ads will be and the better chance you have that someone will click your...
How to Rock PPC Keyword Research If You’re a Small Business
June 29th, 2009 by
Selecting keywords for your PPC campaign is the most critical element of the setup process and will affect how your campaign performs for the rest of its existence. Simply put, if you do a half-baked job of picking and grouping your PPC keywords, you’ll spend months trying to overcome a poor start to your campaign. You’ll pay more, convert fewer customers into buyers, and perhaps abandon what could have been a profitable marketing channel for your business.
You can increase your chances of PPC success by giving the keyword research phase its due attention. Here are the first steps to getting keyword research right:
- Choose the products or services you want to advertise. That may sound...
AdWords Trademark Restrictions Change Monday – Are You Ready?
June 10th, 2009 by
Next Monday, June 15th, will bring a seismic shift in the PPC landscape as Google prepares to lift trademark restrictions filed by thousands of major brands in PPC text ads. Small businesses, will you be ready to take advantage?
Open Season on PPC Brand Advertising
Since May 15th, Google has been accepting new text ads containing many trademark terms that were previously protected by the old AdWords trademark policy. Those ads will officially begin displaying on June 15th, just a few days away!
This new policy from Google AdWords is a big deal. Until now, if an AdWords advertiser wanted to, they could submit a trademark protection request to Google and no other companies would be...
Local Business Ads: Creating A Presence Online and Offline
June 4th, 2009 by
When trying to get your business off the ground, what’s the one thing you care about? Sales. You want customers in your store, you want calls, you want emails, and you want to be a known presence in your local business community.
Easy: Getting an online presence. If you know how to do it right. Pay-Per-Click is a fast, immediate way to getting your business online and in front of your target audience.
Hard: Establishing a local based...
You Need PPC Conversion Tracking!
May 13th, 2009 by
One of the great things about Pay Per Click marketing is the ability to easily measure its effectiveness at driving sales for your business. Sadly, many small businesses begin PPC campaigns having been attracted by its claims of efficiency and transparency only to neglect the critical step that makes this possible – installing conversion tracking code.
There are many conversion tracking options when it comes to PPC management. Each major search engine provides its own code that will enable you to track sales from PPC campaigns on that search engine. Many third party systems and PPC service providers, such...
Google Content Network: Take a Chunk Out of Your CPA
April 23rd, 2009 by
Trying to maximize the reach of your PPC campaigns without accruing additional cost to your business and without risking damage to your target CPA? Running search only campaigns increases your average CPC, eliminates significantly relevant traffic, and misses great opportunities for low cost conversions. In an analysis of over 25,000 different Google accounts globally that have reached a significant number of conversions the Content Network came out ahead.
...5 Ways To Be Your PPC Agency’s Most Successful Client
April 23rd, 2009 by
Having overseen the management of thousands of PPC ad campaigns for small to medium sized businesses during a time of economic downfall, I have seen our clients get more anxious about their marketing budgets and less willing to allow someone else to manage it. Through this struggle I have found that not only is our fulfillment on client expectations important, but the response and behavior of the client is equally if not more important to the success of...
Memo to Small Business Owners: Is Your Website PPC Optimized?
April 16th, 2009 by
This is a season of unprecedented opportunity for new businesses founded on great ideas to enter the marketplace. If you’re a small business owner ready to sell your products online, or if you’ve already started and aren’t seeing the sales from PPC that you hoped for, let me give you a piece of advice that will get your business off the ground faster with less marketing waste:
Build your online product catalog with PPC in mind.
Find a PPC expert, thoroughly educate him or her about your business and products, then pay him or her to build you a thorough set of PPC campaigns. This is your blueprint for the...
PPC and SEO Increases Leads Over 3,000% for Online Retailer
February 27th, 2009 by
MarketingSherpa did a case study on a business that sees online leads pour in - after they started PPC and SEO to market their web site. I half expected to see our name on the article since what they talked about is OrangeSoda’s specialty! Note: MarketingSherpa articles are free for a limited time and then you need a subscription to access them.
The case study is about a company called Basement Systems who went from using one channel - the Yellow Pages - to marketing their web site. It’s been wildly successful - the number of leads skyrocketed 3,477% from the year before. Granted they weren’t doing much the year before - but think of the potential leads they missed out on.
At first...
OrangeSoda at Wasatch Online Marketing Association
September 9th, 2008 by
Seats are filling up quickly to hear OrangeSoda’s Chris Finken speak at WOMA - the Wasatch Online Marketing Association which is based in Salt Lake City, Utah.
If you’re nearby, you can join us this Friday, September 12th from 12-2pm at Westminster College, in Salt Lake City, Utah. We’ll be in the Foster Building, Room: 101.
Chris Finken will speak about: Pay-Per-Click Search Best Practices
Specifically he’ll talk sharing knowledge across multiple search engines and platforms. So what can be learned from Yahoo to help with Google and visa versa.
Lunch is included. If you want to go, hurry and RSVP by Wednesday, Sept. 10th. To RSVP Email
What NOT to do on your PPC Campaign
September 4th, 2008 by
Here are Harrison’s tips on what NOT to do on an PPC campaign - a follow-up post to his tips on how to optimize a PPC campaign.
- Don’t content and search ads in the same campaigns. On search CTR (click through rate) is important, but not on content. On the content network you’re interrupting people, on search ads people are actively looking. The ads must be written differently depending on who you’re targeting.
- Don’t set up campaigns with only one ad group, a ton of unrelated terms, and one generic ad.
- Don’t use Dynamic Keyword Insertion with too much abandon. Be sure your ads still make sense. He also says: “You can dynamically insert the ad, search/content, and a couple other...
No Secret Sauce to PPC
September 2nd, 2008 by
Sometimes businesses or marketers dream of a “secret sauce” to doing SEO or PPC. Most of the time there is no “secret sauce.” There are tools and software, and they give an advantage, but usually it’s knowledge and work that really count. It’s not a cakewalk and it’s best learned when you’re passionate about what you do - (hat’s where we at OrangeSoda comes in).
Shoemoney posted a great article about optimizing your PPC campaigns by 16 year old super affilite Harrison Gevitrtz. He’s an affiliate marketer - so he makes money selling other people’s things for a commission. It also means no results, no paycheck. So I generally trust affiliates.
I call Harrison an affiliate baby - one of...
OrangeSoda Becomes a Coveted Google AdWords Reseller
June 12th, 2008 by
OrangeSoda is pleased to announce a strategic marketing alliance with Google as a Google’s AdWords™ reseller. Google works more closely with their resellers help them optimize Google AdWords accounts for small or local businesses.
We manage paid search advertising for our clients on Google (answer to what is Google AdWords?), Yahoo, and MSN. This is one of the most efficient ways to advertise because your ad is shown when people are actively searching. Managing a campaign is a lot of work and to perform well you must constantly test and advertise (more on this in a future post).
To become a reseller, a business must meet Google’s requirements, including:
- Employ a direct sales force...
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