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Jay Bean is the founder and CEO of OrangeSoda, Inc., a marketing-driven technology company that empowers merchants with smaller advertising budgets to maximize their online presence through its search marketing and optimization platform. He is responsible for guiding the company's strategy and growth. OrangeSoda has helped hundreds of merchants implement successful online advertising since bringing its core technology to market in early 2007. Through the company's proprietary, analytics-driven campaign management center, local merchants are now realizing the effectiveness of localized search engine marketing and optimization.

Prior to OrangeSoda, Bean founded ah-ha.com, a leading pay-for-performance search engine marketing company, in 1999. ah-ha.com connected thousands of merchants with millions of consumers via highly targeted pay-per-click advertising programs, including paid search listings, contextual advertising, and paid inclusion. In February 2003, ah-ha.com was acquired by Marchex Inc. (MCHX). Bean held several senior executive management positions during his seven years at ah-ha.com (later renamed Enhance Interactive).

OrangeSoda Co-Founder Derek O. Miner is  EVP of OrangeSoda Enterprise. A leader in online search marketing, Miner has created and maintained strategic relationships with large advertising agencies and Fortune 500 companies, including Omnicom, Sears, and AOL. Most recently, he worked as Director of Sales and Strategic Accounts at Enhance Interactive, where he built a sales team from the ground up. His other areas of expertise include strategic partnerships, marketing distribution, partner management, and product design and implementation. Miner's proven track record includes seven years of online advertising experience; he is a veteran of start-up organizations. He is known for his creativity in structuring and closing strategic relationships. Miner also oversees OrangeSoda Enterprise, a division of OrangeSoda that caters to large accounts and agency relationships. Miner earned a Bachelor of Fine Arts in Industrial Design from Brigham Young University. His passions include golf, horseback riding, cycling and playing the drums. Miner resides with his family in Provo, Utah.

OrangeSoda Co-Founder Chris Finken  is EVP of Research & Development. From 2002 to 2004, Finken was Strategic Distribution Executive at Enhance Interactive, where his role was to discover, establish, and create new distribution and business channels. As a direct result of his efforts, the company's monthly distribution revenue increased by 30%. He has founded and successfully operated numerous online businesses in areas such as lead generation, affiliate marketing, dietary supplements, videos, health and beauty, and education. These ventures have provided him with extensive hands-on experience in pay-per-click marketing, search engine optimization, and monetizing traffic, inspiring him to create powerful optimization systems and methodologies. In addition, Finken has wide-ranging experience in building channel relationships, streamlining processes, and task-flow management. Finken lives in Saratoga Springs, Utah, with his family. 

Cody Hunter is the VP of Business Development for OrangeSoda. Prior to OrangeSoda, Cody held the position of Vice President of Business Development at Findology Interactive Media where he oversaw all business development initiatives and strategies. Within 6 months of his arrival at Findology, Cody was directly responsible for increasing overall company revenue by more than 30%. Before Findology, Cody was the Sr. Business Development Manager at Marchex (NASDAQ: MCHX) where he handled all business development responsibilities for Marchex’s traffic domain portfolio consisting of hundreds of thousands of domains. Prior to Marchex’s acquisition of ah-ha.com (later renamed Enhance Interactive), Cody served as Sr. Business Development Manager for ah-ha.com where his responsibilities included discovering, establishing, and creating new distribution and business channels. Cody holds a Bachelor’s degree from Utah Valley University.

Jed came to OrangeSoda from Logoworks, a Hewlett-Packard company, where he served as the Vice President of Sales. He previously worked as a Sales Manager at Enhance Interactive, where he built and led a successful sales force, assisting in the company’s rapid growth and acquisition by Marchex (MCHX). Now serving as Vice President of Operations at OrangeSoda, Jed brings eight years of experience developing, implementing, and managing high-performance sales and service organizations in the online marketing industry. He demands quality service our clients from every level of OrangeSoda. Jed is responsible for business operations that are efficient and effective with the proper management of resources, day-to-day activities, and with long term strategic alignment. Jed holds a Bachelor's degree from Brigham Young University.

Todd is the Vice President of Product & Marketing at OrangeSoda. He oversees product management, advertising, client experience, user experience, and the creative teams. With 9+ years of ecommerce & product experience, Todd and his team are focused on identifying the needs of the small business owner and delivering a product portfolio that will ensure their success at online marketing. Previous to OrangeSoda, he worked at eBay as a Sr Product Manager in the Trust & Safety Department. Todd was responsible for building enterprise software for a global community of thousands of users in 15 different centers around the world. As part of the Fraud Prevention Team, he guided the user experience through site content, client communication, and fraud detection systems.

Alex McArthur is the Vice President of Search at OrangeSoda, where he oversees processes, strategies, and implementation of search engine optimization services for thousands of clients. With 10 years of Internet marketing experience, Alex and his team, along with in-house development, have innovated a variety of cutting edge tools. Previous to OrangeSoda, he directed a team at Xactware, ran a private marketing agency, and directed marketing efforts for an e-commerce hardware player. 

Daniel Hemmert is the Chief Financial Officer of OrangeSoda. Dan previously worked as a banker/consultant with Horizon Partners, a boutique advisory firm, and as an M&A Attorney with the international law firm Pillsbury Winthrop Shaw Pittman. Prior to Pillsbury, Dan led the transaction services team for all US-based private equity transactions for Partners Group, a premier private equity firm based in Switzerland with over $23 billion under management. While on the transaction services team, Dan structured, negotiated, and executed over $1.4 billion in private equity transactions. Prior to Partners Group, Dan was a principal at a private real estate firm and an analyst in the M&A group of a regional bank. Dan graduated with a JD/MBA from Brigham Young University and also completed his undergraduate studies at Brigham Young University in Economics. As a former member of the BYU Cycling Team and a regular participant in the Utah Winter Games, Dan is an avid outdoor sportsman who regularly competes in biking, running, and skiing events.

With 13 years of experience working with hi-tech start-ups, Noelle Bates is an expert in public relations. Prior to joining OrangeSoda, Noelle was Vice President of Corporate Communications at Logoworks (now MarketSplash by HP) and an integral member of the company’s executive team. Noelle was responsible for raising the visibility of the company up to its eventual acquisition by Hewlett Packard in 2007.

Noelle gained valuable experience working for two different hi-tech PR agencies early in her career: Connect PR and MWS Agency (now Snapp Conner PR), working for both firms in Utah and San Francisco. During her agency years, Noelle worked with companies such as Symantec, Lexmark, Sorensen Media, vSpring, and numerous start-ups. After her tenure on the agency side, Noelle took the role of Director of PR at Salt Lake City company ContentWatch, and later worked as Director of Corporate Communications for an eco-friendly manufacturer of household goods with revenues in excess of $600 million. Noelle has served on the board of the Utah Valley Chapter of the Public Relations Society of America for four years and was the Chapter President in 2008.

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