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Local Pay Per Click Advertising

What if there was a way to increase targeted traffic to your website in as little as one week? Pay per click advertising (PPC) can do just that. With OrangeSoda’s PPC services you’ll see an increase in site traffic almost immediately. PPC is a pay-per-performance model, meaning you only pay when searchers click on your ad. Local PPC is different from national PPC in that we build your campaigns to be geo-targeted. Geo-targeted means that your ads will only display in clearly defined geographical areas. That way, if you’re a dentist in Atlanta, you don’t have to worry about your ad showing up in Seattle.

Local search is one of the hottest trends on the Internet. Rather than using the traditional print yellow pages, more and more people are turning to the Internet to find local products and services. In fact, 43% of all online searches include a local identifier such as a city or county name, while 86% of these same searches lead to a phone call or in-store visit.

Here’s how it works:

  1. 1OrangeSoda builds a list of keywords based on the products or services you sell. The list contains the many variations of search terms that might be used to search for what you sell.
  2. 2Our team writes targeted text ads using those keywords and then uploads the ads and keyword lists to the major search engines.
  3. 3Your ads appear in the sponsored links sections when a potential customer performs a search using those keywords.
  4. 4Searchers click on your ads and are taken to a relevant page of your website, where captivate them with a great offer and turn them into a paying customer.

PPC is a simple idea, but it can be tricky to implement. A successful PPC campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and the list goes on. So leave it to OrangeSoda. We take the guesswork out of PPC so you can focus on what really matters—running your business. No matter where you are or what you do, we will create and implement a successful PPC campaign for your business. It won’t be long before you have a lot more local customers knocking at your door.