The search world is ever changing. We’ve probably all heard the stats before that Google considers 200+ factors when determining a search result and the algorithm that makes that determination changes between 500-600 times each year. Some updates are more significant than others, but all changes are made to provide the best search result possible.
Google ran less than 10 major updates in 2010, just over 20 updates in 2011, more than 30 in 2012, and 2013 is shaping up to be another big year. The point: Google is moving fast.
So in this ever-changing world, what does it take to execute a good long-term SEO strategy and why should you work with an SEO expert to get it done?
1. Knowledge from experience
You want someone who’s been around the block. An SEO expert who has created a few hundred (or even thousand) SEO campaigns will have great insight into how to develop personalized and effective SEO strategies for each of their clients. They’ll know how certain actions can affect a client’s keyword ranking (for good or for bad) because they’ve seen the results time and time again. Having someone like this in your corner can only bring good things.
2. Keep you above board
Let a pro ensure your SEO strategies are effective and above board, so you won’t get penalized. Since Google is always updating their algorithm, SEO professionals are always testing work and monitoring results. With the right set of eyes and a large sample size, an SEO expert can stay ahead of what the mighty Google is doing.
3. Managed processes
Keep all appropriate tasks organized and make sure they’re done correctly and on schedule. When it comes down to it, SEO work is just that: WORK. Keeping track of on-site changes and how they correlate with off-site work and ensuring that necessary work items and content are being created and posted appropriately can be overwhelming. Having established processes and technology to help you track work items becomes essential in executing a good SEO strategy.
All three of these require volume and resources. A volume of clients allows for increased experience as well as increased testing and monitoring capabilities. Working with an established firm that has built processes and invested in task management systems will ensure that your campaigns will move forward without a hitch.
SEO is an investment. If you’re serious about your SEO future, be sure to protect your long-term investment by working with experts and professionals.