Dealing often with client budgets, I have come to realize that buying Internet marketing services is nothing like buying groceries.
When you are buying groceries, you buy the product at the cheapest price possible. There is no differentiation between a box of Hamburger Helper from Smith’s or from Albertson’s, and you’d never go to the store purposely that sold it for more.
When you are investing in Internet Marketing services (especially SEO), bargaining for a lower price is a bad idea. If you are quoted $500/month to get you to the first page of Google, sure! You can get the salesman to come down in price. We’re trained to barter with salesmen.
Why is Bartering Bad?
When the salesman did his initial quote, he gave you the best estimate possible for conservatively getting your site to the front page. As you try to bargain your way down, the salesman starts to have less and less confidence that your site will be able to rank at that level of spend. He doesn’t want to lose the sale, so he tries to move down with you. 6 months later, when you are supposed to be ranking for your keyword(s), you aren’t because instead of having several linkbuilding tasks done every month, you are only getting a few because of the decreased level of spending.
Fastest SEO ROI
Instead of bargaining down, try inflating your budget. If you hold back your budget now, you’ll get results slower. Try putting as much as you possibly can into SEO to get ranked and get traffic as soon as possible. Once you are dominating the first page, then you can dial back your SEO spend to a maintenance budget and enjoy the increase in traffic and sales!
SEO is an Investment
Remember, SEO is an investment. It’s difficult to think ahead for your SEO campaign and patiently wait for results, but remember that investments don’t pay off tomorrow. Be patient, give it time, and know that when you achieve rankings, it will all be worth it!