According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.”
Despite the fact that Mobile is the fastest growing marketing medium (even faster than social media), only 61% of the Fortune 500 say they have mobile strategies on the way. Why is this figure not 100%? Imagine all the people who work and do not sit in a cubicle all day long – construction workers, teachers, firefighters, police and so on. If you are a large business, why would you not want to reach your potential by being mobile ready?
Currently, in the United States, almost 1 out of 5 cell phone subscribers use smart phones. This means that there is already a mobile internet market of 51 million consumers. Let’s be conservative and say that 80% of the US population has mobile internet access by 2013 – that is 200 million consumers – a growth of 150 million in 3 years!
My company has an awesome mobile friendly site. Google also does a great job with their mobile version of their site. I hope to see more mobile formatted sites, especially from the Fortune 500. This will likely be a movement to originate at the smaller up and comers and make a dent in the mobile web.