Why do many Fortune 500 Companies not have a Mobile Site?

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According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.”

Despite the fact that Mobile is the fastest growing marketing medium (even faster than social media), only 61% of the Fortune 500 say they have mobile strategies on the way. Why is this figure not 100%? Imagine all the people who work and do not sit in a cubicle all day long – construction workers, teachers, firefighters, police and so on. If you are a large business, why would you not want to reach your potential by being mobile ready?

Currently, in the United States, almost 1 out of 5 cell phone subscribers use smart phones. This means that there is already a mobile internet market of 51 million consumers. Let’s be conservative and say that 80% of the US population has mobile internet access by 2013 – that is 200 million consumers – a growth of 150 million in 3 years!

My company has an awesome mobile friendly site. Google also does a great job with their mobile version of their site.  I hope to see more mobile formatted sites, especially from the Fortune 500. This will likely be a movement to originate at the smaller up and comers and make a dent in the mobile web.

Comments


Yu-kai Chou

Great article! The same is happening in the ecommerce world. They’re moving towards social commerce and mobile commerce.

Keep up!!

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Bill Grunau

Most companies are still getting their heads wrapped around Social Media and mobile apps/mobile web surfing is not yet recognized as the new primary web access method. Mobile absolutely will become THE primary & dominant access method sooner than predicted – here’s why…
1) web compatible phones like the iPhone, Droid, and others are becoming less expensive and within reach of most consumers.
2) these mobile devices (I hesitate to call them just a phone) have web access, music, pics, apps, Social Media/Networking access to Facebook, Twitter, Myspace, etc, plus they are also a phone – all in the palm of your hand.
3) Mobile devices are more convenient to use and you can do your routine tasks which are probably 80% of things you do digitally with a mobile device from anywhere and be completely mobile and on the go. No need to be at your desk or sitting at a table at Starbucks, Borders, or Panera Bread with your laptop.

PCs and laptops still have their place for the real work and heavy lifting, but we will all be spending more time using our mobile devices and they will become ubiquitous.
Bill Grunau

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Deepak Gupta

Yu-kai/Bill,

Thanks for the feedback. Have you both met? You are both in my network.

Deepak

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