What Google Leaves in China

13 Jan 2010 | written by Dan Garfield for the Google News, Infographics section(s)

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What Google Leaves in China

With the recent news that Google might be breaking off its partnership with the Chinese government we wanted to illustrate what that could mean for Google. Check out this infographic I made and I’ll share my thoughts after.


No one really knows what’s going to happen yet but I suspect that China isn’t going to take this well. They’ll probably respond by blocking Google.cn and ceasing their operations. Google only has about 27% of the search market share in China so it’s not like Google has a ton of leverage over their economy.

Still, Google did say they were going to try to open talks with the Chinese government to figure out how they can operate without censoring search results. It’s possible that this pressure from Google might lead the Chinese government to loosen censorship restrictions but I doubt it. Everything in recent years points to more censorship, not less.

Update: The gloves are off

It looks like google.cn didn’t waste anytime removing the censorship from google image search. A search for “tiananmen massacre” now actually shows pictures of the tiananmen massacre. Under Chinese censorship the search resulted in nothing controversial and only images positive to the chinese government.google.cn screenshot

Dan Garfield
From the world of startups, Dan Garfield is the Senior Brand Manager at OrangeSoda, and author of The 5 Stages of Online Marketing. P.S. He's beat Super Mario Bros 3 without using a warp whistle.


  • Greg Edwards |   Jan 13th, 2010 at 12:05 pm

    Because Google is all about “sharing” information, and China is all about “controlling” information, I suspect that China will soon end its relationship with Google. China will continue to work with the popular Baidu, which has strong ties with the Chinese government and is heavily regulated.

    It’s a shame that China may never know how nice it is to have a functioning Search Engine.

  • efarmer |   Jan 13th, 2010 at 12:09 pm

    If Google gets 11 billion searches per month in China but is the second largest search engine, my question is how many searches does baidu.com get a month?

  • Dan Garfield |   Jan 13th, 2010 at 1:32 pm

    Efarmer: Google get’s 3 Billion searches a month in China. 11 billion is the total search volume for the country, so 11 billion x 63.1% = 6.93 Billion searches for Baidu

  • Ben |   Jan 13th, 2010 at 1:42 pm

    I think its great that Google isn’t going to let the Chinese government push them around even with billions potentially on the line.

  • A.J Wilcox |   Jan 13th, 2010 at 3:02 pm

    I agree with Ben. That shows real commitment to your purpose not to bend and make compromises for the billions in China. Great article, Dan – a real eye opener!

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