The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to log in on a computer. It was a big time bummer and very inconvenient. I wasn’t about to boot up my computer just so I could enter this particular company’s giveaway. It would have been way too much work to walk from my bed to my front room at midnight. Yes, millennials can sometimes be that lazy.Just imagine for a minute how much business this company is losing because they haven’t optimized their website for mobile devices. It’s probably safe to assume I’m not the only one who immediately bounced out of their site and forgot about their company immediately. Had they made information available on my mobile device, I would have liked their page, browsed their site, and maybe even purchased something. I’m an easy sale. And I’m not the only one.
This simple example just goes to show that even if you are doing everything right when it comes to marketing to desktop users, it’s not quite enough. You also need to invest the time and money it takes to make sure your website is mobile ready. After all, it could mean the difference between landing a new customer and having a customer forget you completely.
When designing your website, take the time to make sure it’s mobile ready. It’s worth it and there are bunches of people willing to help you including OrangeSoda.