How to Use Word-of-Mouth Marketing to Promote Your Business

Word of mouth marketing is one of the most powerful sources of marketing out there. This is because we generally trust the word of our family, friends, colleges, and even random voices on the Internet over a paid advertisement. While it may be difficult, as an advertiser, to get people to tell there friends and family about your products and/or services, it’s not impossible. In fact, the Internet has provided a few ways to make word-of-mouth marketing easier. Here are a few ways to promote your business through word-of-mouth marketing via the Internet.

Get on Social Media

It’s 100% free to sign up for most social media accounts, but the search marketing benefits of social media are astounding. Social media is the perfect way to build your brand and increase your customer loyalty. You can easily create a solid company voice by posting status updates, photos, videos, and other tidbits for people to share on their social media sites including Facebook, Twitter, Pinterest, LinkedIn, and Google+. If people like what you have to say, they are most likely willing to share your posts, increasing your chances of getting more customers.

If you are looking to really increase your word-of-mouth marketing efforts, consider hosting a Facebook giveaway using a popular Facebook giveaway software. As part of your giveaway, require your followers to share your post and additional reasons why they enjoy your brand.

Make sure you are listed in Google+Local

One of the best ways to share in the joy of word-of-mouth marketing is to make sure your business is listed in Google+Local. This gives your fans an opportunity to leave reviews of your business. Not only does this help you potentially acquire new customers through positive reviews, but it also helps boost your website in Google’s search results.

Get on Amazon

If you sell a product, consider selling it on Amazon.com in addition to selling it in your retail store, or on your website. Amazon is widely popular for their abundance of quality online reviews. Gaining a series of positive reviews can often convert into a new customer base.

These are just a few ways you can take part in online word-of-mouth marketing. For more information about online marketing, contact us at OrangeSoda today. We would love to help you build your brand.