If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro.
Google AdWords Keyword Tool
Google AdWords Keyword Tool has a lot of cool features including the ability to search through your website content and determine what keywords are most relevant to your site. Additionally, this tool will tell you how many people are searching for your specific keyword terms. This information is important, because it may sway you to target a keyword that has more search volume, helping you draw in more relevant traffic.
Moz.com Keyword Difficulty Tool
Moz.com offers an awesome tool that assigns a difficulty percentage to each keyword you research. Based on the percentage, you can learn how hard it would be to successfully target that keyword. Understanding these percentages helps you determine how much budget you may need in order to successfully promote a keyword.
Google AdWords Traffic Estimator
Google AdWords Traffic Estimator is a great tool to gather information about a potential paid-search campaign. When using this tool, you can enter the keywords you want to target, the geographic area you want to target, and the tool will return information about potential cost per click, estimated daily clickthrough rate, budget parameters, and more. If you want to run a paid search campaign, learning to use this tool is a must.
SpyFu will give you detailed information about competitors’ paid search campaigns. For example, you can learn how much a competitor is spending on their paid search, their average rank, and more. This information can help you determine how much you may need to spend on your own paid-search campaign.
These are just a few of the keyword research tools out there that will help you set up a successful SEO and PPC campaign. For more information about online marketing, contact OrangeSoda today.