Perhaps you are battling the question of whether or not you should have a blog on your website. I’m not sure why you are engaging in such a difficult battle with yourself, because this question has a super easy answer. That answer? A resounding yes. Adding a relevant blog to your website is one of the best online marketing tools out there. Here are a few ways having a lively blog helps you with your marketing efforts.
Become an industry expert
One of the top reasons people search the internet is to find information. The more knowledge you share with your potential clients, the more likely they are to trust you and tout your blog as an expert reference for your industry. Gaining this type of reputation can go a long way when it comes to attracting new customers.
Free search engine benefits
One thing search engine crawlers truly love is fresh and robust content. The more content top search engines have to sift through, the more likely they are to boost your site’s rankings. What better way to add new and unique content to your website regularly than through a blog? Blogging is sort of an SEO no-brainer.
Attract new customers
The purpose of most websites is to convert visitors into paying customers. Blogging allows you to attract new customers with interesting content, and keep your current customers up to date on industry information. Use blogging as a tool to both attract and maintain customers.
These are just a few benefits to blogging. If you are concerned about keeping your content fresh and interesting, consider hiring a great writer to join your team. The ROI will be well worth it. Happy blogging.