Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation.
1. Set up Google Alerts
When you set up a Google alert, you will receive an email notification every time someone mentions your brand on the web. This is a great way to see what people are saying about your company.
2. Moderate Comments on Reviews and Forums
People can say anything they want about you on sites and apps like Yelp, Google+, Amazon, and more. Spend some time reading what people are saying about you to make sure it’s accurate. When appropriate, respond to comments positively.
3. Social Management Tools
Managing all of your social media accounts separately can be a bit of a chore. While it may be difficult to keep up, it’s also necessary. Responding to your fans and followers is one of the best ways to improve your online reputation. Consider using a social management tool that allows you to respond to all of your social media comments from one system.
4. Advertise Positive Reviews
Anytime you get a positive review, show it off. It’s a great way to establish credibility and highlight positive comments. Remember, our online marketers at OrangeSoda can help you will this.
5. Be Actively Involved
The best piece of advice I can give you is to stay active online. The more you respond to your customers on social media, forums, your website, and your blog, the more your clients will understand you care about them. Showing your customers you value them goes a long way.