“That is why search is powerful. You do not hunt for your customers, they hunt for you. You pick the keywords and the customer picks you. You not only “sell what your customers want,” but you also sell it “while they are actively looking for it.”
- Aaron Wall, SEOBook.com
I’m reading the Aaron Wall’s SEOBook and he’s talking about a marketer who is selling baseball cards the old-fashioned way. The guy spammed people. He interrupted them and tried to get them to buy from him.
Rather than annoy or talk people into buying from you, how about you just find out what your customers are looking for and position yourself so they’ll find you? Using a combination of paid search (advertising) and SEO (building trust in search engine so your web site can be found by potential customers) your business can grow. No matter what size it is.
Why do so many businesses think they cannot afford internet marketing services? Businesses of all sizes and with small or large budgets can benefit. After all, what’s a fair price for unlimited distribution?
I saw this story today about how one YouTube video flooded a small business with thousands of orders for a DVD. It illustrates perfectly how internet marketing can impact a business. The web site www.a-cappella.com, a business with just two full-time employees sold 5,300 copies of this DVD. In the past their record sales were selling 100 of one DVD in a year. That’s what I call great ROI.
I can see that they could do better with their SEO and web site marketing (I’d post that video and highlight the group on the front page of their Christmas section for starters). Also, I’d start a blog and highlight the other YouTube videos of groups they carry.
Here’s the video: