The Power of Local Mobile Search [infographic]

6 Jul 2010 | written by Dan Garfield for the Infographics, internet marketing section(s)

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The Power of Local Mobile Search [infographic]

We’ve been really amazed to watch things changing lately. Everything is going mobile and everything is getting more and more localized. Local search is skyrocketing exponentially and we wanted to try to communicate some of the changes that are going on.

Check out our infographic after the bump.

There were quite a few other interesting stats that we didn’t include. Here’s a few

  • 73% of online activity is related to local content (Google May 07 )
  • People that use Facebook on their mobile devices are twice as active on Facebook than their non-mobile counterparts (source)
  • 32% of searchers with internet-capable cellphones search for local business information (source)
  • 60% of smartphone owners search using either their browser or an application (source)

PS. I’m pretty sure the Internet isn’t ‘over’

Dan Garfield
From the world of startups, Dan Garfield is the Senior Brand Manager at OrangeSoda, and author of The 5 Stages of Online Marketing. P.S. He's beat Super Mario Bros 3 without using a warp whistle.


  • AJ Wilcox |   Jul 6th, 2010 at 9:16 am

    Dan, that’s an awesome infographic. Great job!

  • Location & Mobility by the Numbers |   Jul 6th, 2010 at 9:38 am

    [...] to Matt Siltala for pointing me to the OrangeSoda blog, where they created a useful “infographic” with a bunch of local and mobile data on it. [...]

  • Nate Bagley |   Jul 6th, 2010 at 10:31 am

    There is no doubt in my mind that this infographic is radical. Well done. For reals.

  • SearchCap: The Day In Search, July 6, 2010 |   Jul 6th, 2010 at 2:09 pm

    [...] The Power of Local Mobile Search [infographic], OrangeSoda Blog [...]

  • For Small Businesses, This is Big |   Jul 6th, 2010 at 7:17 pm

    [...] is pretty consistent with what’s been published in the past, this cool infographic from the OrangeSoda blog really brings home the point about how important local mobile search [...]

  • [...] The Power of Local Mobile Search [infographic], OrangeSoda Blog [...]

  • Jim Rudnick |   Jul 7th, 2010 at 5:03 am

    Great infographic, Dan! Love the way it shows off the various numbers and stats and I’m gonna say more about it in an upcoming blog on SEO and infographics later this week!


  • [...] Think that mobile information doesn’t have impact? Consider these stats about how mobile is affecting our local lives: [...]

  • [...] 2. The Power of Local Mobile Search [...]

  • Rebecca Wilson |   Sep 15th, 2010 at 10:39 am

    Hello there,

    Being a great writer, as well as having an interest in the world of search engines, we thought that this infographic may be of interest you yourself and have an added benefit to your site and your readers. Here it is:

    This infographic tries to shed some light on just how big Google really is. If you find the infographic interesting then please feel free to share it with your readers. At the bottom of the page there is a code which you can use to install the infographic on your site.

    Many thanks for your time,

    Kind Regards,


  • Olivier |   Jan 6th, 2011 at 7:23 am

    I’m speaking at SPhinncon on Sunday (yes this Sunday) about local. Could I use this in my presentation so long as I gave you guys full credit?

  • Scott |   Feb 10th, 2011 at 5:22 am

    I don’t understand something – if the mobile audience is what is growing at such an exponential rate, aren’t there sources available more recent than press releases from 2009? I don’t disagree with the ideas being presented, it just seems like there would be more recent stats out there somewhere.

  • Dan Garfield |   Feb 10th, 2011 at 9:40 am

    That’s a fair question. The infographic was made in July of 2010 so we didn’t think it was unreasonable to use data about 2009. However, this week there was another redletter moment where smartphones outsold PCs for the first time.

  • [...] Garfield posted this at the Orange Soda blog: There were quite a few other interesting stats that we didn’t include. Here’s a [...]

  • OrangeSoda in the Inc. 500 | OrangeSoda Blog |   Aug 23rd, 2011 at 8:58 am

    [...] The Power of Local Mobile Search [infographic] (14) [...]

  • [...] mobile device as a tool to discover the world around them. This is most obvious  when we look at trends with mobile search and how we use our smartphones when shopping. With that in mind, I pulled together a few uses of AR [...]

  • Alex |   Oct 3rd, 2011 at 9:06 am

    It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thank you for this article!

    Best regards Alex

  • Mallette |   Jan 2nd, 2012 at 8:34 am

    I absolutely love your blog and find nearly all of your posts to be just what Im looking for. can you offer guest writers to write content in your case? I wouldnt mind creating a post or elaborating on a lot of the subjects you write concerning here. Again, awesome weblog!

  • Shawnna Poeschl |   Sep 8th, 2012 at 12:52 pm

    Subscribed for your weblog, many thanks

  • mobile website |   Mar 27th, 2013 at 8:23 am

    [...] power of local mobile search [...]

  • Lawerence |   Mar 21st, 2014 at 8:24 am

    Wow, superb blog layout! How lengthy have you been running a blog for? you made blogging look easy. The total look of your web site is excellent, let alone the content material!

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