Tag Archives: website text

Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and  have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.

If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image. Read On

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch the sales roll in, right?

Once upon a time, when the concept of a business website was fresh and exciting, that may have been true. But times have changed. You can’t crank out any old website and expect customers to magically line up like the cars leading to Ray Kinsella’s remote baseball field.

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In an earlier post, I wrote about the importance of having quality website text. One item that I didn’t mention: don’t copy or use content from other people’s websites. Read On