Traditional marketing can only give you an estimate on impressions. Digital and web marketing technologies can take you all the way. Let me give you an example.
Let’s say that you purchased space on a billboard on the freeway. What information did the billboard company give you? Is it accurate? They can fairly accurately give you the amount of cars that drive past that point per month, but what does that tell you? Read On
I get the chance to personally meet with hundreds of small business owners as part of my job. I am always interested in what kind of marketing they are doing to grow their small businesses. Today’s economy means businesses are having a hard time keeping the lights on, and marketing is the last thing on their minds. As small business owners we have to ask ourselves this question: what’s more important, lights or customers?
The only way to get new customers is to let the local marketplace know you are out there, but with so many ways to market your business, sometimes it hard to know where to start. On the traditional side we have the yellow pages, newspapers, radio, TV, direct mail, and the list goes on. Maybe going online is little less confusing because Google is the only option, right? If only things could be that simple! There is pay-per-click, banner ads, organic search, directories, email, and again, the list goes on. Read On
