We always love to get feedback from our readers. Here is a thoughtful response to “Traditional Marketing: An Investment or a Waste?” By James Hurst, a guest blogger.
While I do agree with much of what AJ wrote, allow me to expand upon his original post with some alternate viewpoints. Read On
Traditional marketing can only give you an estimate on impressions. Digital and web marketing technologies can take you all the way. Let me give you an example.
Let’s say that you purchased space on a billboard on the freeway. What information did the billboard company give you? Is it accurate? They can fairly accurately give you the amount of cars that drive past that point per month, but what does that tell you? Read On
