Posts Tagged: social media

Why Online Reputation Management Matters

You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars….

How to Use Google Plus to Increase Your Reach

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company…

Internet Marketing is About Buying Attention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…

Pull Marketing vs. Push Marketing

Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget. Here goes …

Top 5 Facebook Business Page Tips

If I’m being honest, I have to say I visit Facebook probably 25 times a day. While that’s embarrassing to admit (wish I were ghost writing this article), it means great things for the businesses I like. I personally like a bunch of different types of businesses, including businesses that teach me how to write…

Where Should I Advertise My Business?

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business…

5 Local Internet Marketing Tips

Participating in local Internet marketing is one of the best ways to capture traffic from your target audience. In fact, studies show that nearly 31% of people are turning to the Internet to search for products and services. Local Internet marketing is just one more way to help guide those consumers to your business, which…

How to Respond to Google+ Reviews

Google+ has made it easier than ever for consumers to find quality information about companies. This is great news for both businesses and consumers. Additionally, people who are interested in what you have to sell, but are on the fence about whether to actually purchase, can read your Google+ reviews to get the extra affirmation…

Online Marketing Lessons from Miley Cyrus

It’s no secret; Miley Cyrus has been making news like nobody’s business over the past few weeks. From offensive MTV VMA performances to broken engagements, she’s kept us on the edge of our seats. So what? Despite your personal feelings towards the former Disney star, she has executed one of the most successful marketing campaigns…