One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.
To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with the intention of finding out exactly how many calories I shouldn’t be consuming, I instead noticed a little blue logo with “Like us on Facebook” next to it. I’ll admit that I laughed out loud, wondering why I would ever want to admit my guilty snack pleasure to my entire social circle. However, that little experience reminded me of something I had read earlier that day that made me rethink if I should be laughing at my potato chip bag Facebook logo.
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Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On
I recently flew to Seattle and was observing something peculiar in the baggage claim area. In an area next to the baggage claim, there were what appeared to be information booths. I saw many people talking to the few gentlemen that occupied these booths and as I watched a little longer, people were walking away a bit annoyed. I observed the gentlemen call to another person walking by asking them, “Hello, do you need some help?” The person would stop and ask a question, and then the men would start into a pitch trying to sell them time-shares and other things. How annoying! By now you’re hopefully thinking…okay, what does this have to do with SEO??
Chirp chirp. Chirp chirp.
Sometimes I hear the sound of crickets when I stumble across certain blogs written by small business owners. At first glance, the content is good, thorough, and up-to-date, but the page rank is 0 and there are a dozen signs leading me to believe that no one reads this blog. What is a blogger to do? Simple! Adopt a simple, 5-minute SEO routine that will gradually turn into a habit over time. Following an SEO routine will increase the chances of your blog finding luck in search engine results, and in turn increase traffic to your site. Read On
This week, Google announced some new changes to improve local search and promote Maps listings. Well, that sits just perfectly with us. Here at OrangeSoda, we’ve been offering organic search optimization for four years and local optimization for nearly two years. Google Places marks an important change that will bring those two things together and—just in time—we’re announcing CitrusBlast, the best of both worlds. Read On
As SEO continues to grow as a viable and affordable marketing method for many small- and medium-sized businesses, there have been numerous SEO companies and individuals that have started to trot out SEO certifications to enhance the “validity” of their online authenticity and work. Now, this isn’t necessarily a negative practice or a scam, but Read On
I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical. Read On
When people ask me conceptually about the effect of certain elements on search engines, I often respond, “If you were a search engine, what would you think of it?” It’s a hard question to answer if you don’t know what they are looking for. Here’s the low-down on search engines from the eyes of Google. . Read On
Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving the Phoenix, Arizona market to offer their clients online marketing services. Read On
