“We need results now!” How often have I heard this as an SEO consultant? Probably more than I’d like to recount. If you need the results now, PPC is probably the best channel for your marketing budget. But follow me through with some of these numbers and remember that PPC is not a longterm investment.
Dealing often with client budgets, I have come to realize that buying Internet marketing services is nothing like buying groceries.
When you are buying groceries, you buy the product at the cheapest price possible. There is no differentiation between a box of Hamburger Helper from Smith’s or from Albertson’s, and you’d never go to the store purposely that sold it for more. Read On
