Tag Archives: PPC

Why You Should Schedule Your Paid Search Ads

SchedulingSearchAds

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

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Should I Focus More on PPC or SEO?

18 Dec 2013 | written by Ashley R. Cummings for the PPC, SEO section(s)

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When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will put you in touch with people who are interested in what you have to offer.  Read On

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Pull Marketing vs. Push Marketing

18 Nov 2013 | written by Ashley R. Cummings for the Uncategorized section(s)

PullVsPush

Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget.

Here goes … Read On

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What is Internet Marketing?

18 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)

WhatIsInternetMark

So, you have a new business, you’ve recently created a website, and now you’re ready to start building your customer base. First of all, huge congratulations are in order! Starting a business and creating a website is a big deal, so high five for getting it done. Next, you’ll want to start finding ways to drive traffic to your website to get new customers. You’ve probably heard a lot about Internet marketing but may be wondering what it actually is and what is involved. Here is a straightforward definition of Internet marketing and a brief description of the different types of Internet marketing. Read On

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Internet Marketing Strategies for 2013

23 Aug 2013 | written by Dan Garfield for the internet marketing section(s)

Social Media Map

If you’re just now getting around to looking at internet marketing strategies, it might be a little late. But you’re in luck, because it turns out that 2013 and 2014 have a lot in common. To understand where we’re going, we have to go all the way to 2006 when Google threw a small seminar. I forget where it was, but the gist of their message was this, “Build great stuff and our algorithm will catch up.” In 2013 and 2014, the fundamental question to answer is “What do I deserve to show up for?” Read On

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The Best Ways to Market a Website

12 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Once you have your website up and running, the next question many entrepreneurs will ask is “What is the best way to market a website?” Well, there are a lot of different options to promote a website, and the best online-marketing strategy will include a combination of all of them. If you have a new website, here are a few ways to help you get the word out. Read On

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The Best Keyword Research Tools

2 Aug 2013 | written by Ashley R. Cummings for the online marketing, PPC, Small Business Tips section(s)

TheBestKeyword

If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro. Read On

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How Do I Advertise My Business Online?

31 Jul 2013 | written by Ashley R. Cummings for the Small Business Tips, website promotion section(s)

AdvertiseBusinessOnline

Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building an online advertising plan is actually a cinch. There are plenty of online marketing professionals here at OrangeSoda who will help you get the ball rolling. When calling into OrangeSoda for help with advertising, here are a few things you can plan on discussing. Read On

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I Have a Website. Now What?

26 Jul 2013 | written by Ashley R. Cummings for the SEO, Small Business Tips section(s)

NowWhat

Building a cool website for your company is often the easy part of online marketing. The more difficult task is finding ways to drive traffic to your website. You may have the best website in the whole world and even the coolest product ever, but if you can’t get Internet searchers to easily find your site, then, unfortunately, your sales are bound to suffer. Before you even build a website, it’s vital to understand how to get people to learn about your site and, ultimately, how to encourage them to buy your product. Here are 3 surefire ways to drive traffic to your website. Read On

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4 Steps to Prepare for Your PPC Account

17 Jun 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)

4StepsPPC

Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before you set up your paid search account, there are a few things to consider to create a successful PPC campaign. Here’s what you need to know before you get started. Read On

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