So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign, but here are a few basics of PPC to help you stay on the same page. Read On
One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.
I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics. Read On
Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On
If used incorrectly, Google’s display network can be a huge headache to any pay-per-click search campaign. However, it also provides a vast market that compliments a search based marketing campaign. From the available features and tools currently used or beta, small business owners should be utilizing what it has to offer. Read On
For those of you that missed it, our Marketing for the Holidays workshop was a big hit and we had a lot of great feedback. Here we present the workshop in it’s entirety, enjoy!
The first minute or so the speaker is off camera, sorry about that.
If you have any questions please feel free to contact us using our contact form at the bottom of this page. Make sure you get an invite to our next event by joining our group on meetup.com.
With the holiday season just around the corner, we put together this free workshop to help teach local entrepreneurs how to efficiently manage their pay-per-click ads for the holidays. So put down the holiday fruitcake and come fill up on marketing knowledge for your business. (We promise it will taste better.) Here are the details:
When:
Wednesday, November 10th
10am-12pm
Where:
Salt Lake City Public Library
210 East 400 South
Salt Lake City, Utah
What:
A light breakfast will be served, and then we will jump into the main event, where a few speakers will teach how businesses should use PPC ads to get the most out of the holidays.
I have been a Facebook user for a few years, along with over 300 million other people. From a marketer’s point of view I really like the idea of such a captive audience. Currently, PPC on Facebook is not scalable but they are working pretty quickly to make it that way for professionals or agencies. Lately, I have been putting my PPC skillz to use on Facebook and want to share a bit of what I have learned. Read On
Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
Read On
The internet marketing business changes very quickly and Google has been saying for quite some time that “the Internet is going mobile.” So, you may think you have to hurry to AdWords and create some WAP mobile ads to take advantage of this space right? Not necessarily.
