For the past few years there have been huge advances in moving the internet from your desktop to your pocket. Right now there is a big battle to dominate the mobile space–the hottest players are Google and Apple. This battle ensures a bright future for mobile advertising and Apple, Inc. wants a piece of the pie. On July 1st, Apple will bring a new kind of advertising exclusively to their devices. They call them iAds.
You might be wondering why Apple would want to enter the mobile advertising business. Well, it turns out that Apple has a ginormous portion of the mobile smartphone market and it wants to leverage that market share to make tons of money.
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