Tag Archives: local internet marketing

If you love the internet and crave OrangeSoda, then this year’s Connected Marketing Week in San Francisco is the place to be.  The event is an expansion of the popular Search Engine Strategies Conference focusing on “5 days of marketing education and conversation.”  This year’s event will have thousands of marketing masterminds all under one roof, focused on nothing but the good stuff: search engine optimization, social media, email marketing, PPC management, keyword search, and so much more.

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Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
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A recent study by BIA/Kelsey and ConStat reveals key data concerning consumers’ online habits of researching products and services locally before purchasing. Here are two of the most noteworthy stats that I found: Read On