Tag Archives: local business SEO

Local Search Keyword Ranking Results: One Experience

10 Dec 2010 | written by Luis Bonilla for the Local Maps, SEO section(s)

Local Search Keyword Ranking Results: One Experience

There has already been a lot of conversation in the SEO industry about how various keyword rankings have increased or lowered on Google for local results, so I won’t rehash that too much here.

However, I did want to share my experience with one of my locally based business websites and one of my “national” business website and their respective rankings for local keywords. Read On

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Beware of SEO Certifications and SEO Certified Consultants

8 Sep 2010 | written by Luis Bonilla for the SEO section(s)

Beware of SEO Certifications and SEO Certified Consultants

As SEO continues to grow as a viable and affordable marketing method for many small- and medium-sized businesses, there have been numerous SEO companies and individuals that have started to trot out SEO certifications to enhance the “validity” of their online authenticity and work. Now, this isn’t necessarily a negative practice or a scam, but Read On

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Your Website is Key for Consumer’s Local Purchasing Experience Online

24 Mar 2010 | written by Luis Bonilla for the local internet marketing section(s)

Your Website is Key for Consumer's Local Purchasing Experience Online

A recent study by BIA/Kelsey and ConStat reveals key data concerning consumers’ online habits of researching products and services locally before purchasing. Here are two of the most noteworthy stats that I found: Read On

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Yelp for Local Online Business Reviews

30 Apr 2008 | written by Janet Thaeler for the local internet marketing section(s)

Yelp is a great site for local businesses to get feedback and improve search results for their businesses. Most local business don’t realize how powerful online reviews can be. Reputations can be ruined online by a bad review (know RipOffReport?? Just try to get a negative report off your record!). At first you might not think twice about it but a bad online review can be devastating to your small business (see this example).

More people go online to find out about your business instead of looking in the phone book. A negative review could be one of the first search results that come up when someone types in your business name into Google. That’s why SEO for small businesses is wise – it’s a proactive way to manage your reputation on the Internet. You can create links in search results that go to trusted sites that speak well of your business.

Most local review sites don’t give you a chance to respond to a customer complaint. Yelp recently introduced some new tools so you can manage your business profile. You should claim your business at https://biz.yelp.com and then customize it.

Your gut reaction to a negative review can be to retaliate or react in a way that makes you look even worse. Here’s some practical advice to business owners – from Yelp.

This is great advice for blog posts or other forms of negative reviews that can become PR nightmares and catch you off-guard:

  • DON’T review your own business anonymously or get your friends to do the same.
  • DON’T overestimate the impact of a single negative review. It happens to even the best businesses. That said, if you see a trend of negative reviews, you may want to take this feedback and determine if there is a way to improve your business.
  • DON’T lash out at the people who have written negative reviews about you. Tempting as that may be, we see that backfiring in some cases as the Yelp community may up the ante and even engage in “vigilante justice” by spreading more negativity. Try to remember, “the customer is always right”.
  • DON’T offer incentives or payment for your customers to write positive reviews about your business on Yelp. This sort of “shilling” often causes ill will with both current and potential customers. In addition, these paid reviews violate Yelp’s Review Guidelines and will be removed.
  • DO review your own business, clearly stating that you are the business owner. Full disclosure is important here, and will be critical in earning the respect of the Yelp community.
  • DO take the feedback to heart but remember that each review is just one single opinion, sand it’s the entire set of the Yelp reviews together that really matters most.

comScore and Compete data puts monthly traffic to Yelp at 3.7 million and 9 million unique visitors.

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